Image with the text "The Greatest Camera in the World" superimposed over a photograph of several camera arranged on a white background.

Revealed: the greatest camera in the world

Film or digital? Small, medium, or large format? Leica? Hasselblad? Canon? Nikon? Discover the definitive answer, once and for all. Photographers are a weird bunch–they can be strangely tribal about the tools they use. Having worked at multiple camera stores in my early life, I’ve been privy to numerous, completely unnecessary arguments about Canon vs. Nikon, or Kodak film vs. Fuji Film. I never really understood the motivations behind these arguments, as I wanted to own all the cameras and to use all the types of film. Maybe because photography is expensive, people want to feel good about their choices? … >>

Black and white photograph of a field at sunset. In the midground, a thicket on the left balances a stand of trees on the right. Fog is just beginning to appear.

Overcoming inertia: how to kickstart your art making practice

Everything starts somewhere. Here’s a few starts to consider. It’s been often said that starting is the hardest thing. Overcoming inertia, getting the ball rolling, making the first mark–this can be hard. Isn’t not-doing something so much easier than doing it? You can always do it tomorrow, after all. Not doing means you don’t have to think, you don’t have to commit, you don’t have to expend energy. I’m not sure it’s always true. To paraphrase a statement attributed to Mark Twain, “Starting is the easiest thing in the world. I know because I’ve done it thousands of times.” Of … >>

A mocked up photograph of an issue of Viewfinder by StartPhoto magazine sitting on a table. Next to the book is a glass with flowers, a cup of tea, and a camera.

🚀 It’s the start of something new.

Introducing Viewfinder by StartPhoto, an email newsletter about art making, photography, and reigniting creativity. Hi, I’m Ron ‘RonJohn’ Johnson, the creator of StartPhoto. I’m writing this newsletter/blog/podcast (whatever it ends up being) for you. And to be honest, I’m making it for myself, too, because I have needed, at one point or another, all the things I plan to share with you. I’m still figuring out Viewfinder as I go. To use a phrase that comes up a lot in my life, “I’m flying the plane while still building it”. Viewfinder might end up being highly personal, but hopefully not … >>