Image with the text "The Greatest Camera in the World" superimposed over a photograph of several camera arranged on a white background.

Revealed: the greatest camera in the world

Film or digital? Small, medium, or large format? Leica? Hasselblad? Canon? Nikon? Discover the definitive answer, once and for all. Photographers are a weird bunch–they can be strangely tribal about the tools they use. Having worked at multiple camera stores in my early life, I’ve been privy to numerous, completely unnecessary arguments about Canon vs. Nikon, or Kodak film vs. Fuji Film. I never really understood the motivations behind these arguments, as I wanted to own all the cameras and to use all the types of film. Maybe because photography is expensive, people want to feel good about their choices? … >>

A mocked up photograph of an issue of Viewfinder by StartPhoto magazine sitting on a table. Next to the book is a glass with flowers, a cup of tea, and a camera.

🚀 It’s the start of something new.

Introducing Viewfinder by StartPhoto, an email newsletter about art making, photography, and reigniting creativity. Hi, I’m Ron ‘RonJohn’ Johnson, the creator of StartPhoto. I’m writing this newsletter/blog/podcast (whatever it ends up being) for you. And to be honest, I’m making it for myself, too, because I have needed, at one point or another, all the things I plan to share with you. I’m still figuring out Viewfinder as I go. To use a phrase that comes up a lot in my life, “I’m flying the plane while still building it”. Viewfinder might end up being highly personal, but hopefully not … >>

A perfectly aligned disciplinary formation of cypresses under a red sky and reflected by water in its lower part. Infrared photography allows changing colors giving a surreal look to any photo.

Unlock the surreal world of infrared photography

Infrared photography is a unique and fascinating approach to capturing the world around us. Unlike traditional photography, infrared photography involves capturing light that is not visible to the naked eye. This creates a surreal and dreamy effect that can be used to capture a wide range of subjects. From landscapes to architecture and even people, infrared photography provides a creative and artistic way to explore the world around us. To capture infrared images, specialized equipment and techniques are required. Most cameras need to be modified to capture infrared light, and specialized infrared filters are used to block visible light and … >>

Photograph of road at night, with automobile headlights and taillights displaying as long red and white streaks.

Dynamism: capturing movement and energy in creative photography

Capturing movement is an essential aspect of creative photography. It can bring life and energy to your images, adding a dynamic element that draws the viewer in. However, capturing movement in photography can be a challenge. It requires a combination of technical skill and creative vision to freeze a moment in time and convey a sense of motion in your images. In this article, we will explore tips and techniques for using movement in creative photography. From freezing motion to creating intentional blur, we will discuss how to use shutter speed, composition, and other techniques to capture movement in a … >>